A customer promoting a business becomes a brand advocate. Creating a successful customer advocacy marketing campaign is the key to further driving your message and brand. According to Nielsen's latest Global Trust in Advertising Report, over 90% of consumers trust earned media, such as a friend and family's recommendation. Customer advocacy is a great way [...]

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In today's hyper-connected world consumers are bombarded with countless advertisements and promotional messages. Hence, it has become challenging for brands to stand out from the crowd. That's where influencer marketing enters the stage as the secret sauce to propel your brand's reach and engagement to new heights. By collaborating with influential [...]

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Marketing campaigns can propel your B2B sales. Especially during the holiday season, when shoppers are on a buying spree. This post will share some of those B2B marketing campaigns that are effortless and do not require enough investment. You can run them even if you’ve just begin your business. But let’s [...]

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Wondering why you must consider SEO in inbound marketing? SEO or Search Engine Optimization is, undoubtedly, the crucial element for any digital marketing strategy. It is an easy approach to attract free and organic traffic from search engines for the companies and brands without paying hefty amounts on paid ads to lure in leads. This [...]

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Google has always prioritized its users’ experience. With Core Web Vitals, it aims to take its efforts in enhancing page experience, a step ahead, for its users. Google had announced this first in May 2020 and is giving a constant reminder to all website owners since then. The reminder to get their websites fixed according [...]

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EAT and SEO has been a very popular topic for a long time. Thus bringing you an article on EAT and SEO. It can help to increase your website's authority. What is EAT? EAT stands for Expertise, Authoritativeness, and Trustworthiness. These matrices are used by Google for checking the content quality and trustworthiness of any [...]

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Nowadays, whenever I watch TV, I get to see plenty of ads for Google Home and Amazon’s Echo. Have you wondered why they telecast so many ads of these smart speakers? Because Voice Search is revolutionizing our searching process and of course, it’s gonna be the dawn for tomorrow’s digital world. It’s damn easy, 3.7 [...]

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Hey! What’s the ratio of the online business successes and failures for this year? Any idea? As per the varied sources, almost every year, thousands of start-ups are initiated but only 10% sustain. Every 9 out 10 businesses drop within 120 days of their establishment. Reason being...umm! There can be many. But, If the reason [...]

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